Description
Who is the Digital Media Designer?
The Digital Media Designer is a professional specialist in creating and managing multi-channel digital content, with expertise in Graphic Design, Video Editing, Motion Graphics, Generative AI, SEO, and Immersive Technologies. They design cross-media communication campaigns, coordinate creative workflows and marketing automation, and develop immersive AR/VR experiences for storytelling, branding, and audience engagement across the web, social media, and e-commerce platforms.
This role provides the practical skills needed to operate in the digital communication world, integrating creativity, technology, and data to boost visibility, performance, and conversions.
Courses are activated subject to approval by the FVG Region
How to Prepare for the Selection Process
- Practice logic and problem-solving: try online quizzes with multiple-choice questions.
- Review technical English, especially reading comprehension (B1/B2 level required).
- Learn about the chosen course: the technical test assesses basic knowledge in the field (energy, agro, or digital).
- Prepare for the motivational interview: reflect on your reasons for choosing this path, your interests, and future goals.
Course Objectives
- Create professional multimedia content for web and social media, including graphics, video, motion graphics, and branding-oriented visual assets.
- Design cross-media communication campaigns, coordinating creative projects, digital channels, and emerging technologies.
- Utilize Generative AI for the production of images, videos, and creative assets, integrating them into digital workflows.
- Design UX/UI interfaces and SEO-optimized responsive websites, focusing on usability, accessibility, and online visibility.
- Implement SEO and performance marketing strategies, analyzing KPIs and optimizing digital campaigns to increase traffic and conversions.
- Manage marketing automation workflows and dynamic content, configuring automated and personalized systems.
- Develop immersive experiences with AR/VR for interactive storytelling and enhanced audience engagement.
Curriculum
- Digital Marketing and Communication
- Multi-channel Content Creation and Design
- Web Design, CMS, and Performance
- Data, Analytics, and Automation
- Generative AI and Immersive Technologies
- Digital Asset Management (DAM)
- Business English, Soft Skills, and Project Work using Agile methodology
Why it is the right course for you
- You want to work in communication and digital marketing agencies, creating multi-channel campaigns and managing visual content and branding strategies.
- You are interested in managing the communication and marketing for companies and brands, developing content for e-commerce and corporate sites, optimizing SEO and performance marketing, and designing immersive experiences (AR/VR) to increase engagement.
- You want to contribute to innovation within software houses and tech companies, creating UX/UI interfaces, advanced digital content, and immersive solutions for marketing and training, leveraging Generative AI and automation.
- You are fascinated by the world of innovative startups and the creative industry, participating in experimental projects with Generative AI and producing interactive AR/VR content for events, gaming, and experiential communication.
