Description
Who is the Digital Business Innovation Manager?
The Digital Business & Innovation Manager is a professional who leads the digital transformation of companies by integrating expertise in business processes, technology, intelligent automation, and digital marketing. They analyze and optimize business processes using Lean and BPMN methodologies, design automated workflows with Low-Code/No-Code tools, and integrate corporate platforms such as CRM, ERP, and MES via APIs. Additionally, they develop multi-channel digital marketing strategies focused on business growth. This figure is capable of creating Business Intelligence (BI) dashboards to support strategic decisions and coordinating complex projects using Agile methodologies to foster continuous innovation.
Courses are activated subject to approval by the FVG Region
How to Prepare for the Selection Process
- Practice logic and problem-solving: try online quizzes with multiple-choice questions.
- Review technical English, especially reading comprehension (B1/B2 level required).
- Learn about the chosen course: the technical test assesses basic knowledge in the field (energy, agro, or digital).
- Prepare for the motivational interview: reflect on your reasons for choosing this path, your interests, and future goals.
Course Objectives
- Analyze and re-engineer business processes (HR, logistics, administration, marketing) using Lean and BPMN methodologies to identify inefficiencies and reduce operational waste.
- Digitize operational flows through cloud automation and Low-Code/No-Code tools, configuring approval workflows, notifications, and system integrations.
- Integrate corporate platforms (CRM, ERP, MES, e-commerce) via APIs and connectors, ensuring secure and scalable interoperability.
- Design and manage No-Code applications to optimize internal processes, improve user experience, and reduce operational lead times.
- Implement multi-channel digital marketing strategies, managing conversion funnels, SEO, social media marketing, and e-commerce automation.
- Create Business Intelligence dashboards to monitor KPIs, analyze data, and support data-driven strategic decisions.
- Integrate Artificial Intelligence (AI) into business processes for intelligent automation, predictive analysis, and content generation.
- Coordinate digital innovation projects using Agile methodologies and collaborative tools.
Curriculum
- Business Processes and Organization
- No-Code and Low-Code Automation (Power Platform & Cloud)
- Data Integration, APIs, and E-commerce
- RPA, Artificial Intelligence (AI), and Business Intelligence (BI)
- Business English, Soft Skills, and Project Work using Agile methodology
Why it is the right course for you
- You want to work on optimizing organizational processes, intervening in HR, logistics, administration, and marketing to make them more efficient and digitized.
- You are interested in corporate digital transformation, where you can introduce intelligent automation, system integrations, and Low-Code/No-Code solutions to reduce costs and time.
- You want to contribute to business innovation and software houses, developing scalable solutions and orchestrating automations with AI and RPA.
- You are fascinated by the world of data and strategic decision-making, creating BI dashboards and reports to drive company growth.
- You want to build a career as a Digital Business Manager, Innovation Manager, Process Analyst, Automation Specialist, Business Analyst, or Digital Marketing Strategist.
