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Web Analytics Senior Technician 2023-2025

What is the Web Analytics Senior Technician?

The Web Analytics Senior Technician provides the necessary skills to manage strategic analysis actions with web analytics platforms. Data analysis for marketing purposes focuses on analysing website performance, evaluating the effectiveness of digital marketing campaigns, identifying conversion targets and measuring results.

 

The Web Analytics expert can apply his or her skills in a wide variety of business contexts, communicating analysis results effectively and proposing solutions in line with corporate business objectives. This is why the Web Analytics professional supports digital marketing activities by analysing data and generating reports, helping to improve the visibility and performance of the website and online activities.

 

One of the key competences is the ability to study and understand the customer journey, i.e. the path a user takes before taking a desired action. An important focus is therefore the study of specific tools and methodologies to collect and analyse customer journey data in order to identify opportunities for improvement: in particular, analysing user interactions with the website, identifying critical moments in the journey and proposing solutions to improve the user experience and increase conversions.

 

The professional figure emerging from the Web Analytics Advanced Technician course is characterised by the following specific features:

  • A figure that combines marketing and digital communication skills with web technologies and statistical analysis.
  • Has well-established skills in the use of web analytics platforms and independently and effectively manages sources, metrics, methods and tools for analysis and reporting.
  • Participates in the different stages of digital marketing activities, starting with the analysis of the competitive environment and ending with the design of communication and sales strategies on the web.
  • Through digital communication tools, such as search engines and social media, he/she focuses on analysing and evaluating results.
  • Studies and understands specific customer journey logic to increase conversion performance.

 

Courses are activated subject to approval by the FVG Region

Senior Web Analytics Technician 2022-2024

What are Metaverse and Web Analytics?

Although to date it is more of an idea than a concrete reality, the Metaverse is appearing on the market and in everyday life with overwhelming clarity. It presents itself as a new world merging physical and virtual, with an unprecedented level of interoperability, where blockchain technology and 3D and immersive graphics play a key role. The Metaverse, however, is ‘only’ an extension of the real world and of digital interactions on the web, and is born not only out of technological development, but also out of the analysis of user data and behaviour and the personalisation and profiling algorithms that are based on them.
It is essentially about marketing, whether in the real or virtual world. A promotion, a marketing campaign is measured on results and results need data. Marketing and all digital economic activities, i.e. experienced through the web, have the great advantage of being directly and intrinsically measurable. That is, the activities developed on the web are in themselves a source and production of data and information. Number of visitors, Bounce rate, Click path, Hit, Click-through Rate, are data that the user produces and that web systems record and store.

Why is this important?

The analysis of data, needs and customer characteristics is not a stand-alone process, developed separately by specialists and statisticians. On the contrary, they are the measurement, the indispensable feedback for designing a web marketing campaign and strategy. Digital communication is a unified process that implies an in-depth knowledge of how to construct the message, but at the same time of the medium through which the message is conveyed: ‘The media is the message’, in the words of Marshall McLuhan.
How a website works and is built, how to achieve a better UX, the user experience with the web, what are the communication and information organisation strategies and, finally, techniques for analysing first the characteristics and needs of customers and then the results of web interactions. These are the challenges and skills that companies, through web agencies and integrated communication companies, seek to maintain and strengthen their ability to sell and compete.

The profile: in brief

Plans and manages a brand’s marketing and digital communication, analysing and evaluating customer access and user experience on the web and social media.

Purpose

A role that structures marketing and digital communication skills with web technologies and statistical analysis. They participate in the different stages of digital marketing activities, starting from the analysis of the competitive environment, to the design of communication strategies via online platforms, and finally focusing on the analysis and evaluation of results. In particular, they have consolidated expertise on the entire web analytics process and autonomously and effectively manage sources, metrics, methods and tools for analysis and reporting.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

SENIOR TECHNICIAN FOR THE ORGANISATION AND USE OF INFORMATION AND KNOWLEDGE – TS WEB ANALYTICS

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Senior Smart Production Technician 2022-2024

What is Smart Production?

SMART PRODUCTION refers to the production model of the Intelligent Factory, digitised, interconnected in all its processes, not only in production, and governable even remotely, thanks to the use of ENABLING TECHNOLOGIES, which allow total integration between the technological areas of mechanics, electronics and information technology.

The main enabling technologies that make INTELLIGENT FACTORY possible are automation and advanced robotics, additive manufacturing (3D printers), smart sensors and Internet of Things applications for industry (IIoT), cyber security, rapid prototyping systems and process simulation, data acquisition and processing (Big Data, Data Analytics and Cloud computing).

The objective of SMART PRODUCTION is to make possible the integration of all production factors, plants, information systems and people, in order to optimise the entire production chain and realise truly ‘smart’ processes, products and services.

Why is this important?

The positive effects of the application of enabling technologies 4.0 can be summarized in the following elements:

  • improved productivity through flexibility in reconfiguring production systems and facilities;
  • ability to produce small batches at the same cost as large-scale production, meeting customers’ specific product customisation needs;
  • speed and flexibility in product design and engineering thanks to rapid prototyping systems integrated with 3D printing, which allow not only a reduction in the time to go to market with new products, but also to innovate the product itself;
  • digitisation of procurement systems in logistics (supply system management, orders, warehouse);
  • reducing energy consumption and optimising the use of raw materials with a view to environmental and business sustainability.

The profile: in brief

It develops solutions for optimising processes and production factors (particularly in the wood, plastics and glass sectors) by applying enabling technologies and automation systems, according to Industry 4.0, lean manufacturing and digital logics, with a view to continuous improvement and sustainability.

Purpose

It contributes to the optimisation of production processes by applying techniques based on lean manufacturing and 4.0 enabling technologies, which allow for the integrated management of automated, digitised and interconnected systems, with particular reference to processing in the wood-furniture, plastics and glass sectors. They possess mechatronic skills, which include the ability to solve production problems at a multidisciplinary level, necessary for programming industrial automation systems. Using CAD and rapid prototyping systems. Through timely data collection and analysis, it participates in projects to improve productivity, quality, safety and energy efficiency, with a view to eliminating waste and reducing costs.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

Senior technician for automation and mechatronic systems – TS SMART PRODUCTION

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Senior Cybersecurity Specialist Technician 2022-2024

What is Cybersecurity?

Cybersecurity is the practice of protecting systems, networks and programmes from digital attacks. These are usually aimed at accessing, processing or destroying sensitive information, as well as extorting money from users or disrupting normal business processes. However, these are not the only sources of threats to information systems: failures, accidental events and irresponsible or improper use of resources and tools can compromise or destroy information managed by ICT systems.

Cybersecurity applies to various contexts, from business to mobile computing, and can be divided into several categories, including network, application and information security, operational security, disaster recovery and business continuity, as well as training and end-user awareness.

Why is it essential?

Globally, cyber threats continue to evolve rapidly and the number of data breaches increases every year. A report by Risk Based Security shows that, in 2019 alone, as many as 7.9 billion records were exposed to data breaches, more than double (112%) the number of records exposed in the same period in 2018.

As the scale of cyber threats continues to increase, International Data Corporation predicts that by 2022, worldwide spending on cybersecurity solutions will reach as much as USD 133.7 billion. Governments around the world have responded to this increase in cyber threats by publishing guidance to help companies implement effective cybersecurity procedures.

The profile: in brief

By configuring, testing and disseminating a culture of awareness, it ensures the security of an organisation’s ICT infrastructure, services and data.

Purpose

Implements and ensures the security of an organisation’s infrastructure, ICT services and data. Through planning, configuration and testing activities, it constantly monitors and measures the security levels of all IT resources (hardware, software and human resources), anticipates and manages vulnerability and risk situations. Contributes to the dissemination of a culture of awareness and safety by systematically providing information and training to users.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

Senior Architectural and Infrastructure Technician for Communication Systems – TS CYBERSECURITY SPECIALIST

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Senior Technician 4.0 2022-2024

What is Digital Transformation and 4.0?

The technologies of the fourth industrial revolution, which can be summarised in the concept of 4.0, clearly have a direct impact on production, on the way machines and plants are operated. The availability of a large amount of data in digital format and the evolution and wide diffusion of web and cloud technologies, have in parallel made it possible to extend, or rather expand the digital logic to all sectors and processes of companies, first and foremost industrial ones, and more generally of organisations of all kinds, modifying not only working tools, but the organisational and business models themselves.

The change starts in any case in the factory, in production, with the introduction of 4.0 machines. But the data collected in the production departments can and must be transferred along what is known as the ‘automation pyramid’ and correlated with production planning systems (the MES), with management systems (the ERP) and, more generally, with all the other systems and processes that characterise industrial production: from procurement to distribution, from customer service to strategic company management, based on Business Intelligence.

Why is this necessary?

The installation of a 4.0 machine is necessary, but not sufficient, to enable the digital transition, i.e. to maintain business competitiveness. Production plants and automation systems must communicate with each other and with the rest of the company, through what are called ‘integration solutions’. These are well established in the context of large companies, which have developed in-house expertise and a network of partnerships capable of planning and implementing them. On the other hand, when 4.0 arrives in a small or medium-sized company, it does not find the terrain and skills to develop, nor does the use of external consultancy completely solve the problem, either because of a cost problem or because of a problem of specificity, standards and functionalities provided in 4.0 machines calibrated to the large manufacturing company.

SMEs thus find themselves in the need to adapt or customise 4.0 technologies and related software systems according to their needs, with potentially even ‘artisanal’ solutions, both at the factory level and in integration with the management tools of the design office, purchasing and sales, and administration. For small and medium-sized companies, it is therefore necessary to have the skills to develop appropriate and commensurate 4.0 solutions in-house, as well as to deal with external consultants and companies providing software solutions in an informed and balanced customer-supplier relationship.

The profile: in brief

It develops software to integrate production 4.0 systems with corporate IT systems: production control, management, procurement and distribution.

Purpose

It contributes to the realisation of digital integration projects between the different sectors and information systems of a company: production plants, production control systems, management, procurement and distribution systems. On the basis of well-established skills in software development technologies, it deals with external suppliers of complex IT solutions and designs and develops simpler ones directly.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

SENIOR TECHNICIAN FOR SOFTWARE SYSTEM DEVELOPMENT METHODS AND TECHNOLOGIES – TS 4.0

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Senior IIoT (Industrial Internet of Things) Technician 2022-2024

What is the Industrial Internet of Things?

Technologies 4.0, the fourth industrial revolution, have been at the centre of the transformation of production methods in Italy and worldwide for some years now. It is a set of industrial technologies that extend digital logic to objects and physical production, enabling timely and substantially automated control of production processes. IIoT, Industrial Internet of Things, refers in particular to information technologies that enable, through sensors and ‘smart objects’ connected to machines, the collection and management of data and information related to industrial production. PLCs (the PCs that control machine tools), Microcontrollers, System on Chip (such as Arduino), IoT protocols (MQTT the main one), Single-Board computers (such as Raspberry), the OPC UA standard, Edge computing systems, Cloud IoT services, are the technologies that allow machines to be connected, production data to be collected, essential information to be extracted, processed and visually represented, archived and stored for further analysis in relation to data from other business processes.

Why is this useful?

Machinery and 4.0 technologies, thanks also to the contributions and tax benefits made available by the Industry 4.0 plan, are now present in many industrial companies. However, purchasing and installing this type of technology does not immediately equate to using it fully and effectively. In computer systems, hardware is not enough, software is needed to make it work: IIoT applications are the software to manage and use the information produced by machines and as such must be designed and developed by those who have the expertise. It is unthinkable to decommission machines with traditional technologies that continue to do their productive duty: hence the ‘revamping’ projects, which allow traditional machines and plants to be given ‘digital life’ by equipping them with sensors and connecting them to digital production control systems.

Both more structured and smaller companies, the former in-house and the latter through consultancy companies and software houses, increasingly require the input of IIoT solution developers.

The profile: in brief

Developer specialising in applications for controlling industrial production processes and energy systems.

Purpose

Developer specialised in Industry 4.0 applications, aimed at the collection, management and presentation of data collected by machines and industrial plants for the control of production processes. It defines the most appropriate IoT protocols for interconnecting sensors, microcontrollers, PLCs and automation systems, with equipment and software systems for filtering, storing and processing data in the field or with cloud infrastructures. It creates web interfaces for presenting data in the form of panels and dashboards.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

SENIOR TECHNICIAN FOR SOFTWARE SYSTEM DEVELOPMENT METHODS AND TECHNOLOGIES – TS IIOT

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Senior Cloud Developer Technician 2022-2024

What is the CLOUD?

Cloud computing is the distribution of computing services, such as servers, computing and storage resources, databases, networking, software, analytics and intelligence, via the Internet (‘the cloud’) to offer rapid innovation, flexible resources and economies of scale, without the need for large investments in servers and IT infrastructure.

Among the most common reasons why organisations use cloud computing services are performance, scalability, reliability and security, and low investment costs. The cloud makes it possible to have all services and resources available for the time and in the quantity needed at the time, virtually without limits other than those of expenditure. With cloud services, one can store data securely, without, for example, having to worry about backup procedures and back-up copies (managed directly by the cloud service provider), stream audio and video, at any time and on any device, and share the necessary information and services to all one’s customers and partners. Applications can be created and tested, enhanced with advanced computing and artificial intelligence capabilities, making them immediately available to customers and employees without having to worry about updates or installations on the devices they are used with.

Why is this useful?

Cloud computing represents a big change from the traditional view of companies regarding IT resources. This new organisational and management model is systematically replacing traditional storage and processing systems physically located in corporate data centres. The first cloud computing services date back just over a decade, but they have quickly established themselves as the standard and reference for the delivery of digital services, irrespective of the nature and type of organisation: from start-ups to multinationals, from public bodies to non-profit organisations, from industrial to service companies. However, the use of technologies and the development of cloud applications require specific skills that are in high demand in the market for ICT professionals.

The profile: in brief

Developer specialising in web-based applications that exploit and optimise cloud and artificial intelligence technologies.

Purpose

It designs and implements the DB and software interfaces (APIs, microservices) to access and manage data and information through virtualised and cloud services and infrastructures. It ensures the realisation and deployment of software solutions from the point of view of functionality, security, reliability and performance. It uses Agile methodologies to manage all phases of the implementation of an ICT solution: analysis and design, infrastructure development and configuration, testing, deployment, quality.

National reference figure (Art.2 and Annex G DM MIUR 03/08/11)

SENIOR TECHNICIAN FOR METHODS AND TECHNOLOGIES FOR SOFTWARE SYSTEMS DEVELOPMENT – TS CLOUD DEVELOPER

 

Approved operations by Decree no. 13135GRFVG dd.19.09.2022

Advanced Cloud Developer Technician 2021-2023

About this course

The Cloud Developer develops the backend of Cloud applications, applying DevOps practices and Agile methods to optimise the development cycle of the solution and ensure compliance with functional and performance requirements.

Learning objectives

You will acquire methods and skills in the use of technologies for the development of software systems and will be able to:

  • create and implement customer-centric business applications and APIs for the cloud, contributing to the detailed planning and design and verification of the intended functionality;
  • implement the most appropriate software and data management architectures in relation to the purposes and levels of reliability, performance and security of the solution;
  • plan, implement and automate deployment processes in the cloud environment by applying DevOps practices.

In each activity in which you will be involved, you will be able to operate, collaborate and contribute to the work of the team according to Agile methods and pursue quality criteria and product standards.

Key activities

You will acquire knowledge and skills to:

  • design, develop and engineer individual components for web applications;
  • design and implement APIs and microservices according to best practice logic;
  • develop enterprise applications in a cloud environment;
  • implement high reliability and high performance software architectures;
  • implement orchestration and deployment automation processes (according to current DevOps logic and tools);
  • manage continuous deployment methodologies and continuous integration tools;
  • work to ensure the quality of the solution in terms of functionality, documentation and project development and maintenance;
  • know and manage security issues by applying security by design criteria;
  • collaborate proactively in the development and evolutionary maintenance teams for software solutions, including through the application of Agile methodologies.

Developer Industry 4.0 2021-2023

About this course

The Industry 4.0 Developer implements Industry 4.0 applications with web and cloud technologies for the integration and control of machines and industrial plants.

Learning objectives

You will acquire knowledge and skills to:

  • develop and manage 4.0 applications on web and cloud platforms for the interconnection, control and integration of sensors, embedded systems, microcontrollers, transducers, automation systems;
  • take care of data acquisition and management in particular, defining the most appropriate local/remote mix for data prefiltering, processing and storage, in relation to the type and frequency of data updates;
  • ensure the security and integrity of data in communication between the devices themselves and the software interfaces.

Key activities

You will acquire a broad spectrum of knowledge and skills to:

  • identify and configure how to connect sensors, intelligent devices, microcontrollers, automation systems and PLCs;
  • design, develop and manage software components for device interfacing, data prefiltering, communication with remote control systems;
  • design, develop and manage web and cloud interfaces for the control of systems and plants and for the management and analysis of collected information;
  • design, develop and engineer individual components for IIoT applications;
  • develop components for the integration of traditional and 4.0 automation systems;
  • collaborate proactively in the development and evolutionary maintenance teams for software solutions, including through the application of Agile methodologies.

Senior Technician for the digitisation of enterprises 2021-2023

About this course

The Senior Technician for the digitisation of enterprises contributes to the design and implementation of digitisation programmes of enterprises, intervening with Industry 4.0 solutions for the integration of production and control processes.

Learning objectives

You will acquire knowledge and skills to:

  • realise and manage Industry 4.0 applications, with web and cloud technologies, for the digital transformation of SMEs in manufacturing sectors, using a Data Driven approach;
  • collaborate in the development of integration and interoperability projects between production plants and control systems, for digitised control of automated plants and digital revamping of traditional plants.
  • liaise with external suppliers of complex IT solutions and design and develop simpler ones yourself.

Key activities

You will acquire a broad spectrum of knowledge and skills to:

  • assisting the production manager in the management and control of plants;
  • identify and configure how to connect sensors, intelligent devices, microcontrollers, automation systems and PLCs;
  • develop components for the integration of traditional and 4.0 automation systems;
  • design, develop and engineer individual components for Industrial Internet of Things (IIOT) applications;
  • design, develop and manage software components for device interfacing, data prefiltering, communication with remote control systems;
  • design, develop and manage interfaces for the control of systems and plants and for the management and analysis of collected information;
  • collaborate proactively in the development and evolutionary maintenance teams for software solutions, including through the application of Agile methodologies.